How To Increase Sales on Etsy: Must-Have Tips for Sellers

As a growing marketplace for many unique items, Etsy is home to stores from sellers worldwide.

Sellers interested in learning how to increase sales on Etsy will need the best tips to keep their stores competitive.

If you’re ready to take your hobby and transform it into a profitable business, having a guide to get you started is essential.

On top of that, investing in a good product research tool like Alura could also be what you’re missing.

How To Increase Sales on Etsy: Must-Have Tips for Sellers

Instead of your store getting lost among your competitor’s search results, let’s jump into some foolproof steps to boost your store’s popularity.

From better page rankings to improving the advertising for your products, there are many options for new sellers.

Tip 1: Focus on Your Product Descriptions

When listing your products on Etsy, one of the most important fields to focus on is your product descriptions.

Not only do these sections tell customers the details of your products, but it’s also essential for boosting conversions.

The more compelling your product descriptions are, the more likely shoppers will buy your products.

There are three main facets to focus on when developing your product description:

• Capture your buyer’s attention in the first sentence

• Prove how the product will improve their life

• Explain how this item is one-of-a-kind compared to others

It can be easy to get distracted when developing product descriptions, with many sellers focusing on lesser important details.

The top recommendation is to imagine yourself as a shopper. What elements would you need from a seller to be encouraged to place a sale?

Tip 2: Establish a Clear Return or Refund Policy

A return or refund policy can be essential for some niches, especially to build buyer trust.

Shoppers will be less likely to buy from a store that doesn’t offer returns or refunds. In some buyers’ eyes, this could mean a guarantee doesn’t protect a purchase.

For example, if they were to buy a breakable product from you and it’s damaged in transit, they wouldn’t receive a refund or replacement.

Instead, they will consider ordering from one of your competitors that gives them a guarantee with their purchase.

If your store offers refunds or returns, ensure your policy is easily accessible and clearly written.

Tip 3: Offer Consultation Services

A massive part of Etsy’s platform focuses on custom-made products.

As such, customers should feel like having a product customized is the easiest part of the process.

Otherwise, they’ll be less likely to put through their order, and the product will sit in their cart.

Consultation services can give you the ability to help customers get the products they’ve dreamed of.

Also, it can make your life easier, ensuring you have all the details needed to make the perfect product.

That said, you must streamline this process to be as simple as possible.

Let’s take a necklace designer as an example. You’ll want to allow your customers to choose different materials, chain lengths, and pendant types.

On Etsy, you can use drop-down forms for each option or have customers message you with their specifics.

Tip 4: Get Plenty of Reviews and Testimonials

One of the main things shoppers look for on Etsy is customer reviews.

This is because more and more sellers are drop shippers, which typically don’t offer the highest quality products.

When looking in a specific niche, customers often choose the most popular stores with positive reviews.

With every order you ship, following up with customers and encouraging them to leave a review is essential.

With this extra step, you can begin building the foundation for your company’s selling page, enticing more customers to place orders.

Etsy is also a fantastic platform for sellers to communicate with customers on a public forum.

If you get a negative review, you can respond to the customer directly on the public page.

This process gives you a perfect chance to explain how the problem was rectified while showing your professionalism.

Tip 5: Consider Offering Free Shipping

Shipping costs on Etsy can often be expensive, especially if shoppers land on an international business page.

This is also one of the key ways to lose customers, especially if you have low product prices.

Buyers will be less likely to put an order through on your page if your shipping costs equate to the cost of your products.

Free shipping is always one of the best ways to increase sales and traffic. This is especially true as potential customers can sort through Etsy sellers by shipping costs.

If you have free shipping on your store, Etsy will rank you higher in your specific niche.

That said, free shipping might not be an option for every seller, especially new stores.

Alternatively, you could consider bundling your shipping costs.

Instead of charging shipping for each item, offer a flat-rate shipping option if buyers purchase multiple products.

Tip 6: Connect Your Social Media

Social media for shopping is one of the most popular ways these platforms are used.

As such, you’ll be missing out on plenty of selling opportunities by not connecting your socials to your Etsy page.

Not only will you direct traffic from your social media profiles, but you’ll also boost traffic to the profiles.

Whether you use Twitter, Instagram, or YouTube for your business, it’s best to link them all to your page.

With this integration, you can advertise your products across all platforms seamlessly.

Also, social media allows you to show your products in a new light, such as through short videos or enhanced product photos.

Another massive benefit of using social media and Etsy together is building customer loyalty.

You can use your socials to connect with your community and talk to your customers personally.

You can create effective social media marketing campaigns to drive more traffic to your store page.

Tip 7: Offer Coupon Codes

If there’s one thing shoppers love more than anything else, it’s being able to get their hands on fabulous sales and deals.

As an Etsy seller, you can implement savings in your store in multiple ways.

One of the most popular options is giving shoppers a percentage off their purchase with a minimum order.

Alternatively, you can offer a specific coupon code to give a percentage off one item at the time of purchase.

With that said, offering coupon codes for immediate sales can be helpful, but you can double their benefits.

Have customers sign up for your store newsletter or follow your socials in exchange for a coupon.

With this process, you can increase your follower totals and boost the success of email marketing campaigns per order.

You can guarantee more customers will agree to be on mailing lists as long as they can save on your products.

Tip 8: Abandoned Shopping Cart Coupons

In the same vein as offering savings when signing up for a newsletter, abandoned cart coupons can also be ideal.

In these instances, shoppers who add your items to their carts but don’t process a purchase can have their interest rejuvenated.

If a shopper doesn’t finish their order by a specific time, opt to send them a prompt to remind them.

In most instances, these prompts will say something like, “Don’t forget about Product X in your cart!”

You can then add a coupon code that offers 10 or 15 percent off their total order.

Having this extra incentive to put through an order can help convert far more sales than without cart abandonment coupons.

Tip 9: Improve Your Product Images

If there’s one thing every Etsy seller needs to consider, it’s how vendors can improve their product images.

Nothing sells an item easier than a high-resolution photo that entices the interest of potential customers.

The more detailed and updated the images are, the more shoppers will be engaged, leading to higher sales.

If you can’t use a professional photographer to get better images for your products, invest in better equipment yourself.

In today’s day and age, 1080p photos are a must-have, especially paired with good lighting and sharp image focusing.

Photos are the first thing that will sell your products, so they’re the most important part of advertising on Etsy.

Tip 10: Use Alura to Grow Your Etsy Business

Whether you’re a first-time Etsy seller or an existing store, optimizing your page on your own can be time-consuming.

This is where innovative tools like Alura become a must-have for learning how to increase sales on Etsy.

With an all-inclusive package of everything you need, boosting your conversions has never been simpler.

How Alura Can Help Boost Your Etsy Sales

Alura features four essential tools built into its platform:

Keyword Research

Keywords are one of the most important tools Etsy uses to rank sellers on search result pages.

For example, when a customer looks for a “wood necklace,” the top-ranked pages for that keyword appear first.

Boosting the keyword relevance for your specific niche is a sure-fire way to capture most of the traffic from your competitors.

With Alura, the keyword research tool is designed explicitly for Etsy.

It will provide you with essential metrics, such as the views, sales, and favorites specific keywords get.

It also ensures you know the competition score, helping you find the best and easiest keywords to rank for.

Product Research

Etsy product research becomes much simpler with the help of Alura’s extension for your web browser.

Using this tool, sellers can complete quick product research with a few clicks to help generate new marketing ideas.

This extension enables you to find successful keywords on competitors’ pages and notice growing trends in your niche.

Another massive advantage of using this tool is it gives you access to the best-selling items in your industry.

It’s ideal for preparing products to be sold on the platform, as you can see what’s in demand before you begin creating.

Listing Optimization

After posting your products on Etsy, you must follow up with your listings to ensure they work effectively.

This point is where the listing optimization tool from Alura proves most useful.

It will analyze your listings, providing individualized and actionable recommendations based on Etsy’s seller handbook.

In your listing report, you’ll see what items are recommended to be changed or improved.

Sellers can also review suggestions, which are additional items that could help boost your Alura score for Etsy listings.

This tool analyzes the tags, descriptions, titles, and photos of your listed items.

Follow-up Reminders

The final essential tool you get with Alura is follow-up reminders.

As discussed, reviews and testimonials are necessary for building a positive brand reputation on the platform.

With Alura’s follow-up reminder tool, you can boost the number of reviews you get.

Another benefit of this component is that it helps you establish lasting relationships with your customers.

Sellers can communicate with individual customers using Alura’s onboard messaging tools.

This tool allows you to send customized prompts, messages, and follow-ups to your customers.

What Makes Alura a Good Option?

Aside from the great must-have tools built into the platform, Alura offers several other benefits for Etsy sellers.

With over 43,652 sellers using it, you can guarantee it has a feature for every type of store owner looking to boost sales.

A few other exceptional benefits Alura can bring to your business include:

Built by sellers

There’s nothing better than using a customized tool for your specific needs.

Alura is built for sellers by sellers, ensuring everything you need for increased sales included.

You can have peace of mind knowing it will help you boost conversions at every step.

User-friendly interface

It can be challenging to learn new selling platforms independently.

Fortunately, Alura makes it easy by offering a beginner-friendly interface as simple as using social media.

All your tools are accessible on your dashboard, helping you implement your new tools effortlessly.

All-in-one tool

Gone are the days when you need seven different tools to help boost the visibility of your Etsy page.

With Alura, you will have the four most important items built into a single program.

With the platform’s easy-to-use, step-by-step features, you can greatly increase sales in far less time.

Top-rated customer service

If you have questions or concerns about implementing Alura, their customer service team is here to help.

With trained professionals available when you need them, getting started with this tool has never been simpler.

Increasing Sales on Etsy

Figuring out how to increase sales on Etsy can be challenging, especially as a first-time seller.

Instead of getting bogged down by the in-depth steps, using an all-in-one tool like Alura can help save you headaches.

With Alura’s user-friendly interface and must-have tools, you can improve and manage your Etsy store’s performance from every angle.